So how does capitalism make its mark on the aesthetic sphere? What is the source of value? And how does it operationalize it? I want to pick out two technologies that act as crucial parts of the generation of allure, a quality that like other forms of charm limits and fixes our vision but also acts as a tool of exploration. Both technologies might be considered as magical in the sense that they seem to have a life of their own, part human, part something else. And that is exactly the point: they do. If we had to describe this kindred, magical quality it might be better to describe it through the descriptor of style.
Nigel Thrift, 2010: Understanding the Material Practices of Glamor. In: The Affect Theory Reader, ed. Melissa Gregg, Gregory J. Seigworth, p. 296, London: Duke University Press.